For those unfamiliar, a trademark from the United States Patent and Trademark Office (USPTO) is a legal recognition that a company’s name, logo, or other distinctive marks are uniquely theirs. In simple terms, it means Factorial Biomechanics isn’t just a name we came up with, it’s an officially recognized brand, protected under law. For international purposes, this is a national registration and prerequisite to take further additional protections of our brand.
The trademark reinforces that we’re serious about our brand and gives our customers, partners, and investors added confidence in our legitimacy, commitment to quality, and long-term vision. This matters because when someone chooses to work with Factorial Biomechanics, they can trust they’re working with real people behind the work.
Why a trademark matters for the business we’re building
In industries where accuracy, trust, and compliance matter — like healthcare, sports, and academia — a strong brand is foundational, not just a nice-to-have. This trademark protects our identity, reduces confusion in the market, and signals that Factorial Biomechanics is a company built with intention and here to stay.
For our customers: it means you’re partnering with a team that takes responsibility seriously.
For our investors and future collaborators: it shows we’re building something enduring.
And for us: it gives us the grounding to keep building in public, without fear of losing what we worked so hard to create.
Why IP still matters when institutions feel uncertain
We earned this trademark at a time when even federal institutions like the USPTO are facing uncertainty due to government shutdown and funding debates. And ironically, that’s also when intellectual property matters most because when systems feel fragile, protecting the things we create becomes even more important.
Trademarks and patents don’t disappear when politics get noisy. Their value holds not just in the U.S., but globally. Intellectual property is one of the few systems designed to outlast political cycles, preserve innovation, and protect the people behind it. It is a quiet but powerful declaration: ideas matter, and the people who create them deserve protection.
And for me, it’s also personal
Long before we trademarked Factorial Biomechanics, I went through the patent process myself — twice. As a designer, the patent application experience changed how I see intellectual property. I stopped thinking of it as paperwork and started seeing it as a way of protecting the things we create with intention and care.
Ideas are easy to have and at the same so fragile, especially in a startup, when you’re creating something new and distinct in the market. While you’re creating, people join you, long nights happen, and it becomes real. Intellectual property is simply how we make sure that work and the human effort behind it isn’t lost, copied, or rewritten by someone who wasn’t there. It isn’t about ego or ownership for the sake of it; it’s about stewardship and responsibility.
As we’re building in public, protecting, developing and earning the trust to share ideas is incredibly nerve wracking. Patents and trademarks help give those ideas a foundation. They let us build in the open without fearing that someone will take the very identity we’ve been shaping.
So this trademark doesn’t feel like a checkbox or a legal technicality. It feels like a continuation of my own creative processes — designing something meaningful and bespoke, protecting it, and giving it the chance to exist in the world with its integrity intact.
So what's in the name
As the world’s data grows exponentially, centralized AI systems become too complex, slow, and difficult to regulate. We solve this by distributing intelligence — creating local, privacy-aware, peripheral AI that processes data where it’s captured. This reduces risk, improves compliance, and scales gracefully.
Read about our technology approach.
What's next?
Our vision has always been to improve health, performance, and quality of life through measuring and analyzing human movement. Now that we’ve secured this trademark, we’re even more excited to continue building tools that are not only practical and innovative but also align with the ethical and social responsibility we value.
And true to our commitment, we’ll keep building in public because transparency and collaboration are at the heart of what we do. We’re just getting started, and we’re excited to continue this journey with all of you.
Thank you for supporting us, being a part of this journey, and helping us reach this exciting milestone. We can’t wait to see what comes next!
Mariana Ortiz-Reyes
Mariana is a co-founder, CXO and Head of Product Experience and Chief of Staff at Factorial Biomechanics .